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Google Tag Manager

Google Tag Manager (GTM) is a free tool simplifies this process. Instead of fussing with the code, you can use the GTM interface to quickly and easily update the tags and control the triggers that define where the tags are to be activated.

Tags are bits of code placed in the source code of your website or app. They allow you to add different plugins for enhancing functionalities like conversion tracking, optimization and SEO. It sounds easy, but managing tags can be a time-consuming, complicated task, especially for larger sites. Too many plugins slows down the website; when not managed properly, they can lead to faulty data and increased costs.

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GMI & Google Tag Manager

Our expertise in the analytics domain, along with our status as the first Google Analytics Certified Partner (GACP) agency in the Middle East, qualifies us as one of the leading providers of this solution in the UAE.

Take a look at the results.

With over sixteen years of experience, Global Media Insight was one of the first agencies to use Google Tag Manager to benefit startups and businesses in the Middle East. Through a customized combination of the right tools, we deliver comprehensive analytics solutions like no other.

GTM Services We Provide


Our tag management solution has asynchronous tag firing and a preview/debug mode for easy testing, as well as a Data Layer for dynamically capturing and leveraging content on the page. We pride ourselves on being one of the best providers of this solution in the UAE. Get started and see the value for yourself.

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Tags are useful from a marketing perspective because they enable you to add a host of 3rd party features that enable conversion tracking in your website, like Yoast, Adroll, etc. In the past, such functionalities were managed by webmasters. This was not only a waste of resources - the time it cost to make the changes caused the loss of precious sales time.

With Google Tag Manager, you don’t need technical expertise or assistance from your IT team. Marketers can quickly and efficiently add, edit or remove as many tags as they like without crashing the site’s load speeds. Stay up to date with the latest marketing trends, without spending time on code.
Let us show you how.

Tags, in essence, are snippets of JavaScript. GTM simplifies your life by enabling you to decide which snippets need to fire on what page and when.

GTM can change the way your website performs

  • Easy to Use

    By inserting a piece of code once on all pages, you can publish, edit and remove tags through the GTM interface with just a few clicks. It eliminates the need to rely on a developer or webmaster for changing tags and is perfect for teams with external IT support. Get started and experience the value for yourself.
    Get in touch.

  • Faster Deployment

    GTM contains handy features like environments, debug mode, and version control that enable you to test your tags in different scenarios (including staging and live) and keep them organized. All of this can be done within minutes, helping you to rapidly adapt your website to new trends.

  • Advanced Tracking

    Google Tag Manager comes with a built-in tracker of its own for user events like clicks and forms submissions. But it also makes it easy to implement some of the most advanced tracking features of Google Analytics, like User ID Tracking, Custom Dimensions, and Cross-Domain Tracking for multiple sites.

  • Unlimited Customization

    Tag Manager doesn’t work with just Google products, but other 3rd party applications as well, like Bing, comScore, AdRoll and much more. If you can’t find the tag you need, you can create your own. Tag Manager works with not just websites, but Android and iOS apps as well.
    So let’s get started.

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Frequently Asked Questions

Q) Why should I use Google Tag Manager?

Google Tag Manager can make website tracking easier. You can control various tracking codes from a single web interface. You don't have to go to the backend and deal with intimidating walls of code. As a marketer, you can conveniently add/remove marketing tags of various platforms including Google Adwords, Facebook pixels and Instagram codes. Once GTM is installed, you don’t need to touch your website code or ask your developer to embed new tags for each campaign.

Q) Can Google Tag Manager benefit my business?

As far as an organisation is concerned, GTM can be very beneficial. Even their free version is much advanced and powerful and would suffice for small and medium businesses. It supports Google and non-Google marketing tags and easily integrates with analytics and advertising platforms. It makes you independent and without any technical assistance, you’ll be able to:
- Track different levels of website interactions - Manage different tags - Implement Pixel codes

Q) Is Google Tag Manager a free tool?

GTM comes in both free and premium versions. Unlike other tools, the free version is pretty advanced and suitable for small and medium businesses, while the paid version (GTM 360) is meant for large businesses.

Q) Will I ever need a developer after starting to use Google Tag Manager?

This depends on what your goals are. Though GTM provides you with a lot of opportunities, developer support becomes necessary at some levels, especially for obtaining server-side data (for example, user ID, user’s plan, etc.). However, you can single-handedly track interactions such as video player actions, scroll tracking, on-screen element appearance, form submissions etc.

Q) Is it right to use the same GTM container on other websites?

Literally, there is no problem using the same GTM container on other websites. You just need to be extra alert when setting up triggers. Perhaps, you don't want the same tracking code to be fired on both sites unless you intend to do it. We recommend having separate containers for each website unless to avoid the clutter.

Q) Is GTM meant for websites alone?

Certainly not. Using GTM you can track websites, AMP pages and mobile applications (both iOS and Android).

Q) Does GTM allow me to manage only Google products tags?

Absolutely not. GTM allows you to manage a lot of non-Google marketing tags including Facebook Pixel, Twitter Universal Tag, HotJar and more.

Q) Can GTM harm my website?

No, GTM is just a tool to deploy tags on your website to enable tracking. It doesn't interfere with your website code.

Q) Does GTM collect or store my website data?

No, GTM neither collects nor stores your website or visitor data. It (default settings) is fully compliant with GDPR norms.

Q) Should I remove my current implementation code for using GTM?

If you've planned to use Google Tag Manager, make sure you remove all the hardcoded GA tags from your website after successful GTM implementation. If not, extra care needs to be taken to ensure that the scripts are not fired multiple times which may impact the accuracy of your data.

Q) Can you help me with GTM setup for my eCommerce Website?

Yes, our GTM experts can help you with implementation as well as reporting. Google Tag Manager is the recommended way to implement enhanced eCommerce tracking. It may require the involvement of a developer or implementation expert, but the data layer provides an efficient and manageable way to make e-commerce data available to measure.

Q) Will the use of GTM slow down my website?

Never. On the contrary, since it replaces many JavaScripts with a single GTM container snippet, your site speed will definitely improve.

Q) What is the cost of your GTM service?

Our rates are flexible and depend on your marketing objectives and the scope of work. Contact our team and we’ll work out a fee that fits your needs. We’re very sure that our rates will definitely be affordable to you.

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