Shopping Ads do much more than text ads. Also known as Product Listing Ads (PLAs), they show users a picture of your product, a title, price, store name, and even customer ratings and appear right on top of the search results. PLAs can build brand awareness and customers get a glimpse of products which they might not have seen elsewhere.
Shopping ads can boost your customer’s perception of the product even before they click on your ads, finally giving you qualified leads.
GMI has been providing online advertising services and solutions to the best brands of the UAE, Middle East and India. Our digital advertising services have allowed them to reach and market their products and services to their specific audiences with amazing results.
We understand the power of Shopping Ads and provide Product Listing Ad services that can drive business to your website and give your products and services the mileage they deserve.
Shopping ads make use of the existing Merchant Center product data and does not depend on keywords to decide how and where to show your ads. You have the ability to manage where your Shopping ads appear. It can appear on Google Shopping (in select countries), next to search results and separate from text ads, and on Google Search Partner websites, including YouTube and Image Search in some countries (if your campaign is set to include search partners)
Shopping ads come with tools that can greatly improve the quality of your leads with relevant product information.
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Shopping ads bring much higher click-through-rates (CTR) than text ads. In fact marketers have seen a double or triple-fold increase in click-through-rates whenever Shopping ads are deployed.
Bring in the footfall to your website.
Improve the quality of the leads generated with the product information available in your ads, allowing your customers to make more informed decisions. People are more likely to purchase your products if they have a better understanding of its details. Shopping ads, therefore, takes them one step closer to completing the purchase decision.
Shopping ads use the specific features of the product that you have set in the Google Merchant data feed and not keywords. This data is used to show your ads on relevant searches. You can look through your product inventory directly in AdWords and specify the product groups for the items you want to bid on.
Shopping ads can double the reach of your message. It is possible for more than one of your Shopping ads to appear for a given user search. If relevant, a Shopping ad and a text ad can also appear together.
You can see how products are performing from a macro or a micro level. It also provides insight into competitive and benchmarking data. You will be able to spot growth areas with impression share data and the Bid Simulator tool.
Increase your product’s sales online.