Animated videos have the extraordinary and unique ability to transcend age, cultural, regional and language barriers to affect us deeply and emotionally in ways that no other medium possibly could.
Animated videos, if done correctly, can be potent business development tools that can connect you with your audience in a fun, emotional and compelling manner, helping you get your message across more clearly and efficiently.
We at GMI have built a reputation over the past 18 years as the pioneers of digital media in the UAE, Middle East and India. As a leading digital marketing and web solutions agency, we were one of the first in these regions to have recognized the remarkable marketing capabilities of animated videos.
We have been using animated videos to successfully integrate promotional messages in an entertaining and surprisingly educational manner, helping brands reach out and achieve their organizational goals.
We have dedicated video production units specializing in animated explainer videos. Our in-house animators, with their unique skills and deep insights about your target audience, create custom videos that leave a lasting impression.
Our services are aimed at online audiences, tailored to stand out from the crowd, and instantly grab attention and ooze shareability. We can help you create everything from silent and informative animation to videos tailor-made for social media and to help you expand your online following.
If there is any single creative medium that can engage, entertain, and educate a child, an adult, and an audience from across the world, all at the same time, it is animated videos.
Smart brands can use the medium not only to promote more clarified engagement with customers, but also to appear more hip, modern and in-tune with upcoming digital trends.
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Animation videos are a highly entertaining medium. If scripted and created well, they can be stimulating, provocative and inspiring to unprecedented levels. Smart brands can use this precipitative power to reach out, and engage audiences more effectively, turning leads into conversations, and building relationships for the future. Engage and attract customers using animation.
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Animation is universal. It engages everyone from children to adults to the elderly. This empowers you to reach out beyond your original audience and connect with the larger population, in a way that is truly unique. This can be very helpful in your business development efforts, since in many cases, the people making purchasing decisions might not be the people your product is intended for.
A larger percentage of customers' purchasing decisions are more emotional than practical. This means that brands that build an emotional connection with their customers have better chances of success in their marketing efforts. Animations have the unique capability to evoke a whole range of emotions with remarkable ease. They can be playful, serious, poignant or even motivational in a way that drives people to the stores.
Thanks to the emotional connection and engagement that animations can achieve, they can also lead customers and potential customers to have a more favourable opinion of your brand and products. Further, animations are usually seen as modern playful and young, and can help build you a persona that makes you seem far more advanced, up-to-date and efficient than your counterparts. Animation videos that drive sales and build brand value.
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