Any corporate entity or an individual, aspires to have a Wikipedia page. After all Wikipedia is the most esteemed and popular reference publication. There is no online & offline publication which is referenced as much as Wikipedia. It's also the 7th most visited online publication.
But the barrier to get a Wikipedia page created, published and maintained with regular updates is extremely challenging. Only a Corporate or individual having a notable presence qualifies to have approval from the stringent Wikipedia editorial team.
Wikipedia was launched in the same year (2001) Global Media Insight was established as the first Digital Marketing & Media agency in UAE and the Middle East. Since then, Global Media Insight has created & maintained many corporate and individual Wikipedia pages for the Fortune 500 companies as well as for many top regional entities. We have a battalion of Wikipedia editors in English as well as Arabic. As we follow strict Wikipedia guidelines, as an agency we are reckoned as a the foremost partner for Wikipedia in the Middle East & North Africa region. GMI has retainer ship agreements with corporates involved in FMCG, Retail, Banking, Healthcare, Diplomacy, Celebrities and so on.
For the past 18 years GMI has been an active player in the digital marketing and online advertising space in the UAE, the Middle East and India. We have worked with some of the leading national and international brands, helping them to create and update their Wikipedia pages to boost their online presence.
Wikipedia pages must be supported with reliable references, formatted correctly and written in accordance with Wikipedia’s style manual. GMI’s expert Wikipedia editors can help you, whether you are a business, celebrity, individual or a non-profit organization.
Wikipedia pages act like a comprehensive database with a history about your business or about yourself. Having a Wikipedia page is a valuable digital asset as it is one of the top most visited websites today. Even Google’s search algorithms use data from Wikipedia to populate its Knowledge Graphs.
Wikipedia pages are well ranked within a topic’s search results. GMI’s Wikipedia Optimization services also encompass Monitoring to check for any malicious content and offer translation of your page to interact with the community you want to reach out to.
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A study conducted in 2012, revealed that 96% of the tested group trusted the Wikipedia page of a brand more than any other source on the internet. Also, a company or brand with a Wikipedia page is considered more trustworthy than companies which do not have a page.
Create a winning Wikipedia page
Increase your visibility on websites with a Wikipedia listing. People from all over the world rely on Wikipedia for authentic and reliable information. A Wikipedia page gives you an edge over your competition and gives you a legitimate route for link building.
A Wikipedia page can boost your search engine results. Considered as a high-authority website, Wikipedia also allows you to link to your website, and this can help raise your profile online.
A by-product of a Wikipedia page is increased sales. As people check out your Wikipedia page and find that you are a credible entity, they follow through by clicking on the link to your website and finally end up buying your product or service.
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Q) Can you explain when a company does or an individual becomes notable as per the Wikipedia editorial team?
Winning the best sales executive label in your company’s branch in Sheikh Zayed Road does not make you notable whereas being selected to win an award from Sheikh Mohammed Bin Rashid Al Maktoum makes you a notable person.
Thus either a global recognition or a national level recognition as mentioned above is a good indicator of notability. These are certainly considered as notable by Wikipedia. Another aspect to this implies the matter gets significant coverage across multiple media publications. Once the proof for this is available online, it can be used to prove that the individual/entity is notable.
Q) What is considered a reliable source as per Wikipedia editors?
Mentions in websites like GulfNews.com, KhaleejTimes.com, and TheNational.ae are considered reliable, whereas mention in websites like dubaicityguide.com or adwonline.ae is not considered good enough reason for considering the individual or commercial entity to be provided a Wikipedia page.
Reliable sources would include The Times of India, The New York Times, The Economic times & Fastcompany.com. In case no reliable third-party sources can be found on an individual or topic, then an independent Wikipedia page should not be provided according to Wikipedia.
Francis Kalarickal, Director of GMI, says,
“GMI contributes to Wikipedia “ethically and transparently” on behalf of individuals, corporate entities and NGO clients. Most often nearly 90% of cases when someone wants to create a new Wikipedia page, the person or company doesn’t meet Wikipedia’s requirements to qualify for a page”.
In such cases with proper inputs & guidelines from GMI, with 6 to 8 months time frame, a Wikipedia page can be created with sufficient groundwork.
Q) Is it good to edit our own Wikipedia page?
The Wikipedia editors are extremely good at their job. Once they identify a weakness in the approach you edit and publish content, the editorial team is most likely to keep hounding your page, until it achieves perfection. Thus the DIY approach to Wikipedia page creation is usually a bad idea. DIY Wikipedia contributions can raise red flags in the Wikipedia editorial community.
Q) What are Wikipedia’s conflict-of-interest (COI) guidelines?
Wikipedia page copy is meant to be objective, “just-the-facts” tone. When a Wikipedia page of a company/individual creates or contribute their own Wikipedia articles, their intention is to meet marketing goals, instead of making Wikipedia a more valuable resource of unbiased information. All copy with even the slightest hint of being promotional is a show stopper in the case of a Wikipedia page.